domains – SafetyNames Blog https://blog.safetynames.com Domain and Hosting News Wed, 08 Jan 2020 07:25:08 +0000 en-US hourly 1 https://wordpress.org/?v=5.8.1 https://blog.safetynames.com/wp-content/uploads/2020/01/favicon2.ico domains – SafetyNames Blog https://blog.safetynames.com 32 32 167989204 Do domain names matter for social media influencers in 2020? https://blog.safetynames.com/do-domain-names-matter-for-social-media-influencers-in-2020/?utm_source=rss&utm_medium=rss&utm_campaign=do-domain-names-matter-for-social-media-influencers-in-2020 https://blog.safetynames.com/do-domain-names-matter-for-social-media-influencers-in-2020/#respond Wed, 08 Jan 2020 07:25:08 +0000 https://blog-dev.safetynames.com/?p=2096 Do domain names matter is a question you might have been asking yourself for a while. The following blog post is a modified version of an article which was first published on Medium in January of 2020. It tries to shed some insight into this question of whether domain names still matter in 2020. I’ll […]

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]]> Do domain names matter is a question you might have been asking yourself for a while. The following blog post is a modified version of an article which was first published on Medium in January of 2020. It tries to shed some insight into this question of whether domain names still matter in 2020.

I’ll never work with computers!

I’ve been in the domain industry for much longer than I ever thought possible. I always said I would not work with computers. My dad taught informatics/ computer sciences at university so I wasn’t particularly interested in the topic.

Straight after completing my Masters degree, I joined two friends and their startup which set out to rid the world of spam emails. This is when I first heard (I mean really heard) about domain names and their importance and how the internet works. We succeeded making the business a success. It sold to a company which one year later got listed at the NYSE. Spam seems to not have gone away… but you can fight it with our software SpamExperts.

startup discussing do domains matter

Feeling burned out, I took a short break and then decided to join the second largest domain registrar in the US. My day-to-day was creating new business and negotiating contracts with and about domain names. After about two years there, I was invited to join the team of one of our suppliers and to move to sunny Santa Monica (CA). The supplier was a registry operator, which is something like the wholesaler of domain names to a registrar. My mission to escape “computers” was nothing but a faint memory.

Online, Simple & Secure

I started SafetyNames about a year and a half ago. My mission was simple: get small businesses online. Or, to be more accurate, get small businesses that don’t have a clue about domain names, web hosting, SSL certificates, email etc., online.

I’ve heard many people ask me over the past year or so: does generation Z still need domain names? Should I not just start my business on Facebook or twitter? In short, do I still need a domain name in 2020?

While my view certainly isn’t unbiased, the answer is a strong and resounding: YES! Domain names matter very much! Even if you’re a social media influencer, chances are that your income from this do not pay for rent, food, and new gear you might need now and then. Sooner or later, you will want to start not giving the lion share of the profits from content you create to the owners of the platform. Instead, use social media only as a channel to bring people to your own business. I’ve noticed that lots of social media influencers share their “gear recommendations” etc. via Amazon’s Affiliate program and other platforms.

But the people that are truly killing it, they have their own website. Their own shop. Their own brand that isn’t exposed to being kicked off a platform with no chance of ever getting access back. The merely use social media as a channel to drive traffic to their website, which, as it turns out, is attached to a domain name.

Choosing wisely

And choice has become abundant. While your favorite .com may not be available anymore now, there are many cool new domain endings such as .me, .online, .xyz, hell there even is a .horse if that’s what you focus on.

What do you do? Do you have a social media following and use it in conjunction with a domain name? Do you think domain names are totally 2019?

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]]> https://blog.safetynames.com/do-domain-names-matter-for-social-media-influencers-in-2020/feed/ 0 2096 How do I register a domain name? https://blog.safetynames.com/how-do-i-register-a-domain-name/?utm_source=rss&utm_medium=rss&utm_campaign=how-do-i-register-a-domain-name https://blog.safetynames.com/how-do-i-register-a-domain-name/#respond Wed, 08 Jan 2020 01:05:08 +0000 https://blog-dev.safetynames.com/?p=2077 Small businesses (still) need to register domain names You want to know how to register a domain name? In a world full of social media gurus and brands purely existing on Instagram or Facebook, you might think owning a domain name is no longer required for your business. Owning your brand name, however, is crucial […]

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]]> Small businesses (still) need to register domain names

You want to know how to register a domain name? In a world full of social media gurus and brands purely existing on Instagram or Facebook, you might think owning a domain name is no longer required for your business. Owning your brand name, however, is crucial for many reasons because it shows legitimacy of your business and allows for customizations. With your domain registered, you can create a website on a memorable piece of internet real estate and really show off your brand.

man with laptop register domain name

 

Why register a domain name?

“So why should I register a domain name?” you might ask. While there are many reasons why you should register a domain name, this article is meant to give an overview on how to actually do it. The key reasons to register a domain name are:

  • Own your brand, protect your trademark
  • Get a professional email address like info@YourBrand.com
  • Create a website that matches your brand
  • Own your customer relationship and billing
  • Create trust and credibility with new customers
  • Get analytics and analyze customer journeys

 

How do I register a domain name?

The SafetyNames team put together a short video on how to register a domain name with SafetyNames. The text under the video is just a transcript of the audio.

Video – How do I register a domain name?

Source Youtube video

How to find a good domain name

Today I’m going to show you how to very easily register a domain name with SafetyNames.

First of all open your browser window and go to safetynames.com. Type the domain name that you’re after and hit enter on your keyboard.

In this example I’m going to pretend to be a surfer that also loves coffee and wants to open a coffee shop. I type in caffeineandwaves and hit enter. SafetyNames will automatically search for available domain names, which match my search query. I like the .com ending so I go ahead and add caffeineandwaves.com to my cart. Next I click the checkout button.

Recommended add-ons

In the configuration panel I choose free DNS management as well as ID protection to make sure nobody can see my personal details. Next, I hit continue to get to the cart overview and then click on checkout to finalize everything.

Auto login feature

One of my favorite SafetyNames features is the convenient option to sign up with your Google, your Facebook, or twitter account. If you already have an account with us and are logged in you can skip this step. Either fill out your details here or hit the “already registered” button in the top right corner. I already created my account with Google so I’m just going to hit the sign in with Google button. Once logged in, you see all your personal details one more time and you can choose a payment method or if you’d like to use available credit in your SafetyNames account. I’m choosing my available account balance to place the order.

Hit complete order, to complete the purchase. It only takes a few seconds for the order to be completed and activated within SafetyNames. You can see the overview of all the products that you own with SafetyNames and you can you can click on “domains” to see the domain you just registered.

 

Protect your brand now!

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